Gain Visibility. Get Clarity.
A Solid Online Foundation Begins with Clarity.
To make the most of your online presence, it's crucial to understand what's working and what's not.
With Clarity, you'll gain the tools to track and analyze your digital performance, receiving clear & actionable insights and ongoing support every step of the way.
Starting with Clarity ensures your investments and efforts on digital assets are guided by real data and aligned with your business goals.
Let Clarity help you make informed decisions, experiment confidently, and optimize your online presence to grow your business.
Measure with Clarity.
Track your digital efforts. Precisely.
Measure and Track: Set up essential tools to monitor the performance of your digital content, marketing, and ads.
Actionable Insights: Obtain valuable insights to guide your next improvements.
Ongoing Support: Get continuous guidance to optimize your online presence.
Start Tracking Your Way to Success.
Analytics Solutions for Growing Businesses
Baseline Vision.
Clarity
Basic
A solid foundation for measuring and tracking digital asset performance.
- Package includes:
- Complimentary Setup of Google Analytics, Google Search Console and GTM integration
- 1-Hour Consultation to Discover Business and Online Goals
- 1 Month Progress and Status Report on Metrics and Goals with Actionable Insights
- 30 Days Coverage of Chat Support and Consultation
S$269.40/month
(Sale till 31st Oct 2024: Original Price S$449.00)
Maximum Visibility.
Clarity
Pro
Build on the foundation with advanced tracking and detailed insights.
- Package includes:
- Everything in Clarity Basic, plus
- 1 Year Access to Customized Dashboard to View Goals Online Anytime
- 1 Year Coverage of Priority Support and Consultation via Chat and Video Call
S$5,157.60/year
(Sale till 31st Oct 2024: Original Price S$8,596.00)
- Initial Consultation (1 Hour): Discuss business goals and current digital presence. Identify key performance indicators (KPIs) relevant to the business.
- Analytics Setup: Setup and configuration of Google Analytics and Google Search Console. Basic dashboard creation to monitor key metrics.
- Diagnostic Report: Monthly diagnostic report identifying current problems, gaps, and opportunities. Basic suggested fixes to improve data capture and relevance.
- Quick Start Guide: Personalized recommendations for immediate improvements. Easy-to-follow steps for the client to implement initial changes.
- 30 Days Support: Email support to address questions and issues related to the setup and initial findings. One follow-up consultation call to review progress and answer additional questions.
- Advanced Goal and Conversion Tracking: Setup and monitor key performance indicators (KPIs) aligned with business objectives. Track conversions and user journeys to understand customer behavior.
- Monthly Performance Reports: Detailed insights into website performance, traffic sources, and user behavior. Trend analysis and identification of areas for improvement.
- Custom Dashboard Enhancements: Enhanced dashboards tailored to the business’s specific needs and KPIs. Real-time monitoring of critical metrics.
- SEO Metrics Integration: Integrate basic SEO metrics to understand the impact of organic search on business performance.
- Quarterly Review Meetings: Regular strategy sessions to review progress, discuss findings, and refine strategies. Actionable insights and recommendations for ongoing improvements.
- 90 Days Support: Continuous email and phone support for troubleshooting and guidance. Bi-weekly follow-up calls to ensure smooth implementation and address emerging needs.
- In-depth Data Analysis and Insights: Comprehensive analysis of user behavior, traffic patterns, and conversion paths. Identify key trends and opportunities for growth.
- Bi-Monthly Custom Reports: Detailed, personalized reports every two months. Focus on actionable insights and strategic recommendations.
- Training Sessions for Team: Conduct training workshops to empower the client's team with analytics knowledge. Provide hands-on training for using analytics tools and interpreting data.
- Competitor Benchmarking: Compare business performance against key competitors. Identify areas where the business can gain a competitive edge.
- Advanced SEO Metrics Integration: Deeper integration of SEO metrics to track organic search performance. Recommendations for SEO improvements based on data insights.
- 1 Year Priority Support: Extended premium support including priority email and phone support. Monthly follow-up calls to review performance and refine strategies.
Not sure which package is right for you?
Let’s chat. We’ll understand your needs and recommend the perfect solution.
Frequently Asked Questions
Why should I track my website?
Tracking your website is crucial for several reasons, primarily revolving around understanding and optimizing your digital presence. Here are some key benefits:
- Understanding Visitor Behavior:
- Insight into Audience: By tracking your website, you gain valuable insights into who your visitors are, where they come from, and how they interact with your content. This includes demographic information, geographic locations, and user interests.
- User Experience Optimization: Knowing how users navigate your site can help identify areas where they encounter problems or drop off. This allows you to make data-driven decisions to enhance user experience, keeping visitors engaged and encouraging them to return.
- Improving Marketing Strategies:
- Campaign Performance: Tracking enables you to measure the effectiveness of your marketing campaigns. You can see which channels (e.g., social media, email, search engines) are driving traffic and conversions, allowing you to optimize your marketing spend.
- Refining Targeting: Detailed analytics help refine your targeting by showing which segments of your audience are most responsive to your marketing efforts. This leads to more efficient and effective campaigns.
- Boosting Sales and Conversions:
- Conversion Tracking: By setting up goals and tracking conversions, you can see which parts of your website or marketing funnel are performing well and which need improvement. This can lead to increased sales and higher conversion rates.
- Customer Insights: Understanding customer behavior helps in tailoring your offerings and marketing messages to better meet their needs, ultimately boosting customer satisfaction and loyalty.
- Identifying and Solving Issues:
- Technical Performance: Website tracking can reveal technical issues such as slow page load times, broken links, or problematic navigation paths. Addressing these issues can improve site performance and user satisfaction.
- Content Effectiveness: Analytics provide data on which content resonates most with your audience. This helps in creating more engaging and relevant content, leading to higher engagement rates.
What is included in the report?
- Overview: A summary of total traffic, user behavior, and conversions across all platforms.
- App/Website Analytics: Detailed metrics on traffic sources, user behavior, and goal completions from your website and/or app.
- Social Media Performance: Engagement rates, follower growth, and referral traffic from LinkedIn, Instagram, Google Business Profile and Facebook.
- Video Metrics: Watch time, views, and engagement from your YouTube channel.
- Integrated Insights: Combined data showing how your social media, blogging, SEO, ad campaign efforts are driving traffic to your website and influencing conversions.
- Actionable Insights: What your business can do next to improve your desired metrics and target goals.
What benefits can Google Analytics provide for understanding my audience?
Google Analytics offers detailed insights into who is visiting your website, including demographics, geographic locations, and user interests. This information helps you tailor your marketing efforts and content strategies to better meet the needs of your target audience. For example, Nissan used Google Analytics to understand which vehicles were in demand in different markets, allowing for more targeted and effective marketing strategies.
How can Google Analytics help improve my marketing campaigns?
Google Analytics allows you to track the performance of your marketing campaigns across various channels such as social media, email, and organic search. It provides data on metrics like click-through rates, bounce rates, and conversion rates, enabling you to see which campaigns are most effective. For instance, JetBrains integrated analytics with DoubleClick to optimize their marketing efforts, resulting in a 90% improvement in return on ad spend for search campaigns.
Can Google Analytics help increase my sales or conversions?
Yes, Google Analytics provides tools to set and track specific conversion goals, such as purchases, sign-ups, or form submissions. By analyzing the conversion data, you can identify which parts of your website or marketing funnel need improvement. Implementing changes based on these insights can lead to increased sales and higher conversion rates. Watchfinder, for example, achieved a 1300% ROI by using Google Analytics data.
Are there real-world examples of small businesses benefiting from Google Analytics?
Yes, there are many examples. For instance, Wheel the World, an online travel agency that offers travel experiences for people with disabilities, used Google Analytics 4 to optimize their lead generation strategy. This led to a 65% increase in bookings by better understanding how their search terms were performing and how customers engaged with their website.